LogoLounge love

I got news yesterday that a logo I designed a while ago will be included in the new LogoLounge project, “Animals and Mythology“, the second book in the new Master Library series. I did this logo mark for Durflinger Homes. When we started the design process, of course, we did all of the traditional hammer, nail, house, etc. marks – but Ron Durflinger didn’t want to go in that direction. He’s a big fan of the Southwest, so we regrouped and did some new looks. This logo mark was inspired by the Southwest spirit bear symbol.